Blogging can be an effective lead generation strategy, if done correctly.
The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it.
Big corporations, start-ups and even smaller companies are buying into it. Internet marketers, freelancers and agencies all use blogging as a means of generating qualified leads for their businesses.
Recent statistics show that B2B marketers that use blogs receive 67% more leads than those that do not. In addition, marketers who give precedence to blogging are 13x more likely to enjoy positive ROI.
In another report published on the Huffington Post, members of the Young Entrepreneur Council (YEC) went from agreeing that blogging has great value to listing out 12 benefits of business blogging.
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