At any given time our growth team is focused in on the highest impact area we can work on given limited resources. We determine that by going through our growth process using growth models to guide us. That means we might focus on virality for a period, then first seven day retention, then activation rate. At some point our team will be big enough to have full time people on each one of those areas. But even at that point there is one thing we always keep in mind…Growth Is Never Done.
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