Words have power. By using the right words in your advertisement, social media updates, blog posts, marketing campaign and reports you can draw attention, inspire people or make them take action. This is why you have to be careful in using them for your business. As Joanne Madeline Moore warned, “words are potential weapons so use them wisely.”
Today, marketers do not just use power words on advertising copy, newsletter, and press release but also on social media marketing.
In 2014, Social Media Examiner reports that 92% of businesses who increased exposure in social media, received 80% increase in traffic. This proves how important social media is for businesses. And power words can help them get the best out of it.
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